Design Research Dissertation - Final Compilation & Reflection
✩ 22/9/25 - 11/1/2026 (Week 1 - Week 14)
✩ WONG MEI YEE 0367857
✩ DRD / Bachelor of Design (Hons) in Creative Media / Taylor's University
✩ Final Compilation & Reflection
TABLE OF CONTENTS
Instructions
Task 1
Task 2
Task 3
Task 4
Feedback
Reflection
This dissertation task provided a valuable opportunity to deepen my understanding of how UX design decisions influence user behaviour, particularly in relation to time perception on short-video platforms. Throughout the research process, I developed a stronger appreciation of the ethical responsibilities designers hold when creating highly engaging digital experiences.
One of the most significant learning outcomes from this task was gaining hands-on experience in conducting independent design research. Designing the research framework, formulating research questions, and structuring the literature review helped me better understand how theory, psychology, and interface design intersect. Reading academic sources on infinite scrolling, autoplay, flow theory, and persuasive design expanded my perspective beyond visual design, allowing me to view UX as a powerful behavioural influence rather than merely an aesthetic or functional tool.
The data collection stage was particularly insightful. Creating the survey required careful consideration of how questions could accurately measure subjective experiences such as time distortion and emotional responses. Analysing the results helped me see clear patterns between frictionless UX features and users’ loss of time awareness. It was especially eye-opening to discover that many participants were aware of their overuse yet still struggled to control it, highlighting the strong influence of interface design over user autonomy.
However, this task was not without challenges. One difficulty was ensuring clarity and consistency in academic writing, particularly when translating complex psychological concepts into accessible explanations. Additionally, relying on self-reported data meant that responses could be affected by personal bias or inaccurate estimations of screen time. These limitations taught me the importance of critical reflection on research methods and the need for transparency when discussing findings.
This dissertation also influenced my mindset as a designer. It encouraged me to question whether engagement-driven design always equates to good user experience. I learned that ethical UX design should balance enjoyment with user well-being, rather than prioritising screen time alone. The exploration of interface friction as a design solution was particularly meaningful, as it demonstrated how small design interventions can empower users without diminishing usability.
Overall, this task strengthened my research, analytical, and critical thinking skills. It reinforced the idea that design decisions have long-term psychological and behavioural impacts. Moving forward, I aim to apply these insights to create more mindful, responsible, and human-centred digital experiences that respect users’ time, attention, and autonomy.
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