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Design Research Methodology - Final Compilation

 ✩ 21/4/25 - 27/7/25 (Week 8 - Week 14)

✩ WONG MEI YEE 0367857

✩ Design Research Methodology / Bachelor of Design (Hons) in Creative Media / Taylor's University

✩ Task 4


TABLE OF CONTENTS


Instructions


Task 4


Presentation


Feedback


TASKS 1 & 2: RESEARCH PROPOSAL & CRITICAL REVIEW 

Week

Item

Feedback by lecturer

Action by Student

Week 1

Module introduction & briefing of all tasks



Week 2

Public Holiday


  1. Reviewed Course Materials:
     Successfully read and reviewed the documents published on MyTimes. The materials provided a helpful overview of the course structure and foundational concepts in UI/UX design.

  2. Completed Quizzes:
     Quizzes for Week 1 and Week 2 were completed on time. The questions helped reinforce key terminology and concepts such as usability principles and user-centered design.

  3. Explored Research Topic:
     Began exploring potential research directions for the UI/UX assignment. The preliminary topic selected is "UX Impacts of Infinite Scrolling on Time Perception in Short Video Platforms." Initial investigation includes understanding how infinite scrolling affects users’ attention, time distortion, and overall experience. Relevant academic papers and case studies are currently being reviewed.

Week 3

Review the Quiz on MyTimes and the important content about Proposal in the past three weeks, and give feedback on everyone's topic

Dr. Wong said my topic is OK and suggested that the key concepts in my research are infinite scrolling, time perception, and UX in short video platforms.

  1. Read the documents published on MyTimes

  2. Completed the quizzes for Week 1 and Week 2

  3. Confirmed my topic: UX Impacts of Infinite Scrolling on Time Perception in Short Video Platforms
     → I will explore how infinite scrolling influences users’ perception of time and how it may contribute to overuse or time distortion while using apps like TikTok or Instagram Reels. Initial readings suggest psychological and behavioral UX aspects will be important for this research.

Week 4

Feedback of each student for Task 1 Proposal


  1. Dr. Wong said that the topic is relevant and current. She reminded me to focus clearly on how infinite scrolling affects time perception, and to define what is meant by “short video platforms” early in the proposal (e.g., TikTok, Instagram Reels). She also mentioned that the term “UX impacts” should be clearly broken down into measurable aspects (such as engagement time, perceived control, or satisfaction).

  2. The proposal must be written in the third person. Any informal tone or first-person expressions ("I found that..." etc.) should be revised.


  1. Started writing the proposal. Completed the first draft of the introduction and problem statement.

  2. Added explanation and definition of short video platforms and infinite scrolling in the introduction section.

  3. Revised sentences to maintain third-person narrative throughout the draft.

  4. Confirmed topic: "UX Impacts of Infinite Scrolling on Time Perception in Short Video Platforms" and began collecting academic references related to time distortion, user attention, and infinite scroll design patterns.

Week 5

Feedback of each student for Task 1 Proposal


  1. Dr. Wong said my topic is ok. However, the connection between infinite scrolling and time perception needs to be explained more clearly in the introduction. She suggested I provide stronger justification for why this UX issue is worth studying.

  2. I currently have only three  sets of research objectives and questions. I need to develop and add a third set to strengthen the scope of the proposal.


  1. Reorganized the structure and logic of the introduction to better link infinite scrolling with time perception.

  2. Added a new set of corresponding research objectives and research questions focusing on user control and perceived time loss.

  3. Started writing the critical review and began gathering relevant sources on UX patterns and time distortion effects in short video platforms.

Week 6

Feedback of each student for Task 2 Critical Review

Dr. Wong said the overall analysis and flow of my first two critical reviews were clear and relevant to the topic. However, she reminded me to ensure that the final critical review offers a different perspective or focuses on a different aspect of the issue to avoid redundancy.

  1. Completed the remaining critical review with a focus on how infinite scrolling affects users' perception of control, contrasting it with previous reviews that emphasized time distortion and habit formation.

  2. Made sure each review covers a distinct angle:

    • Review 1: Cognitive time distortion

    • Review 2: UX design patterns and addictive interaction loops

    • Review 3: Perceived control and user autonomy

  3. Revised all three reviews for coherence and consistent academic tone. Final draft is ready for review.

Week 7

Feedback of each student for Task 2 Critical Review


Dr. Wong said the overall look is good, but some details can still be modified for clarity and consistency, especially in referencing style and flow between paragraphs.

  1. Revised and refined specific details in Task 2: Critical Review, including transitions, sentence structure, and in-text citations.

  2. Submitted both Task 1: Proposal and Task 2: Critical Review on the designated platform.



TASK 3: RESEARCH DESIGN – PRIMARY DATA 

Week

Item

Feedback by lecturer

Action by Student

Week 8

Independent Learning Week

No Feedback

None

Week 9

Feedback of each student for Task 3 Research Methodology


Dr. Wong said my methodology and research direction are suitable for my topic. Since I only completed the research design (Task 3), she reminded me to focus on ensuring that the questions in the survey are well aligned with the research objectives and that I clearly justify my use of the survey method in the context of UX research.


  1. Finalized and submitted Task 3  Research Design (Primary Data)

  2. Clarified research objectives and refined the survey questions to better match the research problem

  3. Justified the choice of a quantitative survey method targeting digital-native short video users

Week 10

Feedback of each student for Task 3 Research Methodology


Dr. Wong said the overall research design is logical and relevant, but she advised me to ensure that all sections are written in the third-person perspective and that the structure flows clearly from methodology to sampling, survey design, and data collection.

  1. Revised the wording of the Methodology and Justification sections into formal third-person academic tone

  2. Organized content structure for smoother flow and clarity

  3. Began distributing the survey via Instagram, WhatsApp, and Discord

Week 11

Feedback of each student for Task 3 Research Methodology


After reviewing the initial data collected, Dr. Wong encouraged me to continue gathering more responses to reach the target sample size. She emphasized that I should analyze both emotional and behavioral patterns in user scrolling habits to draw meaningful insights.

  1. Continued promoting the survey to increase sample size

  2. Began cleaning and sorting early responses in preparation for analysis

  3. Prepared initial layout for charts and analysis in Task 3.5 and 3.6

Week 12

Feedback of each student for Task 3 Research Methodology

Dr. Wong said that the charts and tables must be redone with clarity and precision, and all analysis must strictly follow the appropriate methods for quantitative data. She reminded me to be especially clear when presenting time perception trends and behavioral insights.

  1. Recreated all charts using consistent visual formats

  2. Reanalyzed collected data using descriptive statistics

  3. Finalized key findings on time distortion, scrolling triggers, and emotional response


 

TASK 4: RESEARCH REFLECTION REPORT & RECORDED PRESENTATION (Weeks 12-14)

Week

Item

Feedback by lecturer

Action by Student

Week 13

Feedback of Task 4

  1. Reorganize the report structure: Move the Collected Data section to after the References to keep the academic flow consistent.

  2. Add brief captions before each chart to explain what the chart is showing and how the upcoming analysis will interpret it.

  3. Reformat survey responses into clearer sections: Demographics, Platform Usage, Time Distortion, UX Triggers, etc. Avoid placing all data in one chunk.

  4. Revise figure legends to be more descriptive, especially for charts related to time distortion and emotional responses.

  5. Label both X and Y axes clearly. For example, use “User Category” for X and “Percentage of Respondents” for Y.

  6. Set Y-axis scale to 100% in all percentage-based charts to ensure consistent interpretation.

  7. Improve chart colors: use higher-contrast colors to distinguish between bars (e.g., blue for count, orange for percentage).

  8. Give all charts proper titles—avoid copying survey questions directly as titles.

  9. Create and include demographic charts for both age and gender distribution.

  10. For Likert-scale data (e.g., “How in control do you feel?”), design horizontal stacked bar charts for better visual clarity.

  11. Check all percentages and labels in charts to ensure they match the raw data from the Google Form results.

  12. Clarify UX design-related insights by linking them more clearly to literature mentioned in the Critical Review section.


  1. Reorganize sections according to feedback

  2. Recreate charts with clear titles, legends, axes, and contrasting visuals

  3. Ensure consistency across visuals and written discussion

  4. Proofread all data to avoid mismatches

Week 14

Feedback of Task 4

  1. Revise all figure legends to include context (e.g., “Distribution of daily usage habits across platforms”).

  2. Clarify slide and report titles to avoid generic or question-form headings.

  3. Refine the Table of Contents: remove repeated or redundant entries.

  4. Move thematic analysis tables or open-ended responses to the appendix, not the main report body.


  1. Finalize PowerPoint slides based on revised report

  2. Record final presentation video (8–10 minutes)

  3. Write a short reflective blog post

  4. Prepare all submission files for Task 4


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