DPI WEEK 11

✩ 2/12/24 - 8/12/24 (Week 11)

✩ WONG MEI YEE 0367857

✩ DPI / Bachelor of Design (Hons) in Creative Media / Taylor's University

✩ Week 11

PROJECT 4 - DESIGN DIRECTION

TABLE OF CONTENTS

1. Sketch
2. Process of Digital Poster

Sketch

SKETCH PROGRESS #1	SKETCH PROGRESS #2

Process of Digital Poster

Figure 2.1, Process.

Figure 2.2, Process.

Figure 2.3, Process.

Figure 2.4, Process.

Figure 2.5, Process.

I started by selecting a portrait photo as the base for my design. I carefully chose this image to reflect the dreamy and expressive theme I had in mind. Next, I removed the original background and replaced it with a soft pink gradient to set a cohesive, Y2K-inspired mood for the poster.

After that, I used layer masking to isolate key parts of the image, like my face and hair, so I could work on them separately without affecting the whole composition. I enhanced the skin tone and lighting to create a smooth and radiant effect that harmonized with the overall color palette.

To bring my concept to life, I began adding visual elements like stars and eye motifs. I placed these throughout the design, adjusting their sizes and positions to create depth and movement. I also experimented with blending modes to make these elements integrate naturally into the composition.

For the typography, I added the title "Dreamscapes of Freedom" at the bottom of the poster using a bold, curvy font in pink. This choice aligned perfectly with the Y2K aesthetic while keeping the text visually engaging.

To refine the poster further, I added additional stars—some as wireframes, others as solid fills—to balance the composition and draw attention to key areas. I spent time adjusting the colors, saturation, and brightness to ensure the overall design felt polished and cohesive.

Finally, after making sure all the details were just right, I exported the completed poster in high resolution, ready for presentation and animation. This process allowed me to experiment creatively while learning new techniques in Photoshop.

Outcome of the digital posters 

DIGITAL POSTER PROGRESS #1  Without recoloring for my hair	DIGITAL POSTER PROGRESS #2 With recoloring for my hair