DPI WEEK 2

✩ 30/9/24 - 6/10/24 (Week 2)

✩ WONG MEI YEE 0367857

✩ DPI / Bachelor of Design (Hons) in Creative Media / Taylor's University

✩ Week 2  

TABLE OF CONTENTS

1. Lecture
2. Practical

Lecture

ꕤ WEEK 2 INTRODUCTION TO COMPOSITION

Introduction to Basic Composition

✧ Focal Point→ A strong focal point directs the viewer's attention to the most important elements of a design.

✧ Scale & Hierarchy→ Scale helps highlight key elements, including their importance by drawing attention to or away from them.

✧ Balance→ Archiving asymmetrical balance involves considering the "weight" of each design element (e.g., size, texture).

✧ White Space→ Also called negative space, it balances the design and allows it to breathe, enhancing clarity.

Rule of Thirds

Figure 1.1, rule of thirds.

✧ Divides an image into nine parts with two horizontal and two vertical lines, placing important elements at the intersections.

✧ Helps create natural and balanced compositions by positioning subjects along these lines.

Golden Ratio

Figure 1.2, Golden Ratio.

✧ A mathematical ratio found in nature that fosters visually pleasing and harmonious compositions.

✧ Designers can apply the 1:1.618 ratio to achieve balanced layouts that feel organic and aesthetically appearing.

Framing & Cropping

✧ Framing directs focus to the subject by enclosing it within visual elements, while cropping removes unnecessary parts to improve composition.

Important Notes

✧ Composition techniques like focal points, scale, balance, white space, Rule of Thirds, and Golden Ration create visually pleasing designs.

✧ These principles help enhance clarity, focus, and overall aesthetics in photography and graphic design.

Practical

This week, I started by selecting and cutting out various elements from magazines that matched the aesthetic I had in mind. I focused on a bold and dynamic color palette, incorporating tones of blue, black, and a touch of metallic shine to evoke an edgy yet modern feel.

Figure 2.1, First Attempt

Once I had all the pieces ready, I began experimenting with different arrangements. This was my initial draft, but after receiving feedback from my lecturer, I learned some important adjustments. He pointed out that the inclusion of branded elements might distract from the artistic intention, urging me to shift away from anything that could be interpreted as promotional. He also suggested simplifying the composition by reducing the number of layers and keeping the design more focused.

Figure 2, Second Attempt.

Figure 3, Third Attempt.

With his feedback in mind, I explored a few more compositions, each striving for a cleaner, more minimalistic approach.